seeds
Seeds is subscription bundle promoting
healthy habits through booklets,
mindful affirmation cards, and the practice
of planting—fostering cognitive
wellness and dementia prevention.
Editorial, illustration
thesis
Paul Haslip, George Brown College
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Process
our logo harmoniously blends a pictorial—a flower bloom symbolizing the life cycle of growth and rest—and a logotype for textual clarity. the type, set in Neue Haas Grotesk like our body text, offers a clean, minimalistic contrast to the rich visuals.
the logo’s clear space is based on the height of the ‘S’ in ‘seeds’, providing it room to stand out. internally, the space between letters is measured by the width of the ‘d’ ascender, ensuring balance and legibility. these precise measures guarantee our logo’s clarity and visual integrity across all uses.
I explored numerous typefaces, evaluating their readability and alignment with our brand’s identity. emphasis was placed on how the style of each font could amplify our brand’s message.
our logo harmoniously blends a pictorial—a flower bloom symbolizing the life cycle of growth and rest—and a logotype for textual clarity. the type, set in Neue Haas Grotesk like our body text, offers a clean, minimalistic contrast to the rich visuals.