Contrast Builder
I crafted the Pitchbook for Stedelijk Museum under
the profound influence of Dutch designer Benno Wissing.
Hailing from the Netherlands, Wissing’s remarkable
body of work included collaborations with architectural
legend Frank Lloyd Wright. Despite his contributions,
Wissing’s name remains relatively obscure. This project
presented a unique challenge – to shed light on an unsung
design hero. The Pitchbook’s purpose was to persuade
the museum to exhibit Wissing’s creations and introduce
his legacy to a broader audience.
Exhibit Graphics, Editorial
Typography 3
Paul Haslip, George Brown College
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Process





Primary Typeface
Aa
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n
o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9
Secondary TypeFace
Aa
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n
o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9
Exhibition

Posters
